DKNA’s tag line: Minus – Melius – Diversis (a translation)

          The tag line of Daniel Koeppel Associates Co., Ltd. is:

          Minus – Melius – Diversis.

          These three latin words mean:

          Minus = Less or Sufficiency

          Melius = Better or Efficiency

          Diversis = different or Consistence (or perhaps regenerative)

          Sufficiency, efficiency and consistence form together the triangle of sustainability. Other definitions used are: Planet – People – Profit aka. Triple bottom line.


          Here is an example how Dr. Gary Peters explains it:

          “Despite the continued whirring of the world economy, most people here and elsewhere are not getting anywhere and are feeling jilted by the system they’ve depended on for decades because they thought it could be sustained forever. It cannot, but that doesn’t mean life cannot go on, it means, instead, that we need to move in new directions, but we won’t do that until we understand what is making so many people so unhappy. We need to realize that instead of believing bigger is better we need to decide to favor better [lat. trans. “melius”] over bigger, quality [lat. trans. “diversis”, in wide sense of word] over quantity, less [lat. trans. “minus”] over more.
          Originally published January 11th 2012 at “our finite world”

          Alternatively, a recent post by Mrs Schuyler Brown et all (15/4/2016, at analyzes beautifully the correlation of language used and its impact on a movement.

          “In our view, the current language around climate change and its solutions is inadequate and even counterproductive. Specifically, we question whether sustainability, the default name for most current efforts towards preservation of life on the planet, keeps us locked into the assumption that whatever we do, we must also sustain the system that is currently in place. Perhaps, this limits us before we even start pursuing these goals in earnest. “Regenerative” — regenerative design, regenerative society, regenerative economics — appeals to us as a more ambitious and dynamic term commensurate with the type of ambitious and dynamic actions that are required for the survival of humanity now.

          All successful movements have understood the use and power of language, this one is no different. If it is to succeed, we must be moved by the call-to-action we are being issued. Sustainability, to date, just has not achieved any such effect.

          Sustainability, the ability to sustain life to a set of standards, needs to be eclipsed by a new paradigm. As a call-to-action, what sustainability seeks to sustain, above all, is some version of our current way of life, even though the evidence is totally overwhelming that it cannot continue. Living processes, generally, don’t just endure or persevere. Life either flourishes and blooms, evolves and transforms, or it stagnates and dies. The rhetoric of sustainability tends to support the belief that our current form of post-industrial capitalism can be reformed — that it can persist, in something close to its present order.

          We propose the new paradigm emerge from the ideals of regenerative culture. We can look at our current institutions and ideologies as a substrate, a foundation, providing the conditions for another level of transformation, just as modern bourgeois society emerged from monarchy. According to chaos theory, the nonlinear dynamics of living organisms allow for the emergence of new orders of complexity, when a system reaches a high level of instability. As the mono-cultural, technocratic approach of post-industrial capitalism crumbles, a new worldview — a new way of being — is crystallizing.”

          Daniel Koeppel

          Daniel is an environmental sustainability specialist with a hospitality background. He is passionate in supporting visionary hotel companies wishing to increase their environmental sustainability know how and solutions. Contact us now for a non-committing assessment!

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