Tag Archives: CMG

Sustainable practices make sense…..

…… even if guests don’t care ! Chipotle is a restaurant chain that does extremely well serving fresh food fast. I was going to call it fast food, but that seems a bit denigrating to what Chipotle offers. Writer Tom Roston went so far as to say “comparing a Chipotle taco to one from Taco Bell is like comparing apples to Apple Jacks.” So is their approach to sustainability just as fresh? Mr. Chris Arnold, Chipotle’s Communications Director, explains what is remarkable about Chipotle’s approach to green. Arnold has a terrific story, one which will give your head a turn and make you consider a whole new angle on sustain ...