Tag Archives: SWOT

Does Climate Change belong on your SWOT analysis ?

Most business managers re write their marketing plan prior to completing the budget for the coming year. A crucial part of said marketing plan is the SWOT – Strength, Weakness, Opportunities and Threats. I came across an article on http://thinkprogress.org/security/2013/03/11/1698091/paccom-commander-climate-change/ by Hayes Brown, which states that part of the US military leadership already includes the effects of climate change in their Strategy. I hope that if the military top brass can see the importance of it, it will not be long until the business leadership will catch on too ! Mr. H. Brown writes:“ Admiral Samuel J. Lockle ...