1. What is the price per m3 of water, inclusive cleaning charge, your company is paying?
2. How much water in m3/guest-night does your company utilize per month?
3. How well does your company perform in water consumption per product produced or guest-night sold (either in m3 or $) if you compare your company to your top 5 competitors? 

Are you able to answer above 3 simple water related questions?

If you are not involved in business, dear reader you can simply substitute “your company” with “your apartment” or “your family”.

I leave it up to each individual reader to decide by him/herself how many correct answers to the above questions it requires. Sight does not equal vision. 

My subjective viewpoint is that if I know the answers to all three questions, it shows a certain amount of sight. Should then, in addition, I be able to list a few measurable objectives I am planning to achieve over the coming 6 months in relevance to the 3 questions, vision beyond sight is ascertained. 

 “Worse than being blind is he/she who has sight but no vision.” (Helen Keller 1880 – 1968, an US activist whose paternal lineage can be traced to Casper Keller, a native of Switzerland and relative to the first teacher of the deaf in Zuerich)

We have so far established that already 100 years ago a blind American woman with Swiss roots knew a lot about “vision”. That you do or do not know much about the water costs of your business and your key competitors. This is hardly newsworthy or reasons enough to write an article for this blog. What has it to do with fishermen becoming hairstylists anyway??

How fishermen became hairstylists.

Yes, what happened to those fishermen?

Those fishermen ran out of fish. Yes, and to be exact it happened in the late 90’s in Newfoundland after steady fish harvests in the early 90’s, fish (Cod) stocks suddenly collapsed. It turned out that nobody saw this coming because fish-finding technologies became ever more effective until – well you heard it – no more fish was left to be found. With an oversupply of fishermen the US government started to train some of those jobless fishermen to become hairstylists because there was no more fish to be fished. (Source: Eaarth by Bill McKibben, p.96)

The conclusion here is that none of those fishermen or their managers ever asked themselves where all this fish is coming from respectively they did not ask themselves if their actions where sustainable. The definition of sustainable in this context would be:  Supporting ones needs while leaving enough for future generations (e.g. your children and grand-children) to support their needs.